Europe and North America together accounted for more than 65% share of the pie in 2014 and projected to maintain their dominance over the next six years. In terms of revenue Europe accounted for 40% share of the pie. Germany was the largest carotenoids market in the Europe and accounted for more than 19% share of the region’s market. Eastern Europe offer huge untapped market potential. Globally, the U.S. is the largest market for carotenoids and is projected to grow at a CAGR of 4.5% from 2015 to 2022.

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The market is witnessing growth on the back of busy lifestyle, growing health concerns, availability of the product in different form such as functional food & health food and increasing deficiency in the diet. Moreover, presence of large multinational player and higher product availability and retail shelf space is playing a very vital role in creating demand for the carotenoids products. Synthetic carotenoids are suffering from shift in trends towards natural replacements mainly in North America and European region. This is due strong awareness about the benefit associated with natural carotenoids and government support.

Asia Pacific is projected to be the fastest growing market at a CAGR of 4.9% from 2015 to 2022 in terms of revenue.  In the Asia Pacific market, China and India has not only become an important consumer of carotenoids, but also producers due to its ability to supply ingredients and raw materials, cheap labor with international quality at affordable prices to the growing carotenoids market. Regionally, India is projected to grow at a highest CAGR of 5.5% during the forecast. In RoW, Brazil, Turkey, and Saudi Arabia are some of the emerging economies which have huge market potential.

Greater access to information and higher levels of education has resulted in an increase in the consumer concern for safety and health consciousness. The same has thus resulted in a rapid growth in the carotenoids market in India, Brazil and China. Moreover, there are no stringent regulations or ban on production and consumption of synthetic carotenoids. This offers huge market potential for manufacturers of synthetic carotenoids. With the increase in per capita income, the purchasing power of individuals has also increased resulting in the growing demand for premium priced product such as natural functional foods, natural personal care products among others.

DSM of Netherlands and BASF of Germany are the two major players of this market accounts for more than half share of the market.  Some of the other players are Chr. Hansen, Cyanotech Corporation, FMC Corporation and ZMC among others. These players are facing stiff competition from the Indian and Chinese manufacturers of carotenoids which is leading to imbalance between supply and demand.

By Source Outlook

  • Natural
  • Synthetic

By Product Outlook (Volume, Tons; Revenue, USD Million; 2014 – 2025)

  • Zeaxanthin
  • Astaxanthin
  • Beta-carotene
  • Lutein
  • Lycopene
  • Canthaxanthin
  • Others (annatto, capsanthin, fucoxanthin, and trans-β-apo-8′-carotenal)

By Application Outlook

  • Pharmaceuticals
  • Cosmetics
  • Food
  • Feed
  • Supplements

By Production:

  • Chemical synthesis
  • Extraction from botanical material
  • Fermentation
  • Algae route

By Type:

  • Oil suspensions
  • Beadlets
  • Powders
  • Emulsions

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Carotenoids also called tetraterpenoids, are organic pigments that are produced by plants and algae, as well as several bacteria and fungi. Carotenoids can be produced from fats and other basic organic metabolic building blocks by all these organisms. The only animals known to produce carotenoids are aphids and spider mites, which acquired the ability and genes from fungi or it is produced by endosymbiotic bacteria in whiteflies. Carotenoids from the diet are stored in the fatty tissues of animals, and exclusively carnivorous animals obtain the compounds from animal fat.

There are over 600 known carotenoids; they are split into two classes, xanthophylls (which contain oxygen) and carotenes (which are purely hydrocarbons, and contain no oxygen). All are derivatives of tetraterpenes, meaning that they are produced from 8 isoprene molecules and contain 40 carbon atoms. In general, carotenoids absorb wavelengths ranging from 400–550 nanometers (violet to green light). This causes the compounds to be deeply colored yellow, orange, or red. Carotenoids are the dominant pigment in autumn leaf coloration of about 15-30% of tree species, but many plant colors, especially reds and purples, are due to other classes of chemicals. Source: Wikipedia

What Are Carotenoids?

Carotenoids are plant pigments responsible for bright red, yellow and orange hues in many fruits and vegetables. These pigments play an important role in plant health. People who eat foods containing carotenoids get protective health benefits as well.

Carotenoids are a class of phytonutrients (“plant chemicals”) and are found in the cells of a wide variety of plants, algae and bacteria. They help plants absorb light energy for use in photosynthesis. They also have an important antioxidant function of deactivating free radicals — single oxygen atoms that can damage cells by reacting with other molecules, according to the Linus Pauling Institute at Oregon State University.

Carotenoids also act as antioxidants in the human body. They have strong cancer-fighting properties, according to the Physicians Committee for Responsible Medicine. Some carotenoids are converted by the body to vitamin A, which is essential to vision and normal growth and development. Carotenoids also have anti-inflammatory and immune system benefits and are sometimes associated with cardiovascular disease prevention. [Ref:]


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